Custom software used to be out of reach. Now it's your competitive advantage.
I combine Product Management and entrepreneurial experience with modern AI-assisted engineering to build tailored platforms and integrations. You get the power of custom software without the heavy upfront costs of traditional agencies — delivered through a monthly subscription where I personally ensure long-term reliability and handle all infrastructure.
Why is this possible now?
Building custom software no longer requires a large team or a $50k budget. By leveraging AI-assisted development, I deliver production-ready solutions significantly faster, but speed implies nothing without direction. I combine this technical efficiency with strategic product expertise to ensure every tool we build solves a real business problem—giving you a solution designed strictly for your ROI, not for a developer's portfolio.
What I Build
Unified Operations (Workflows + Platforms)
Instead of stitching together a dozen different SaaS tools and fighting their limitations, I build cohesive systems tailored to your exact workflow. CRM integrations, client portals, and unified dashboards. No bloat. No workarounds.
Connected Physical Operations (IoT + Hardware)
Software shouldn't stop at the screen. I bridge the digital and physical worlds. From warehouse sensors to vehicle diagnostics modules. I handle both sides: the cloud platform and the physical hardware that connects to it.
Case Studies
AI-Powered Real Estate Ecosystem
How a boutique developer automated sales inquiries and kept their database fresh without hiring extra staff.
Building a Unified Gateway for Meta Messaging APIs
How I built Fiwano — a lightweight SaaS bridge that abstracts WhatsApp, Instagram, and Facebook Messenger into one clean API for developers and no-code builders.
Smart Coworking OS
A custom platform bridging Room Booking, Access Control, and Smart Home automation into a single branded app.
Roman Babakin
"I speak Business, Code, and Hardware."
Product Thinking. Engineering Execution. Real-World Experience.
I started in Product Management and entrepreneurship. My focus has always been understanding business operations. But I got tired of the gap between "the idea" and "the implementation." So I became the person who does both.
Beyond software, I have hands-on experience in construction management and automotive electronics. This gives me a unique perspective on building systems that integrate seamlessly into physical environments.